Mind reading and expectations for a miracle workerīelieving they have a combination of vague instructions and specific expectations, some of which areunrealisticĪxial codes and selective code based on the open codes Open codes Always!Ĭo-worker presented my ideas as her own no way to address those issues People are always going to change what you do. My art was changed, which I worked really hard on You slave away and they’ve completely changed what you’ve done Having work changed, which results in their voice not being heardīelieving they don’t have power to say anything Research question three: What irritates or upsets Millennials when receiving feedback on their work?ĭetesting verbal vomit and being ridiculed Getting to choose projects, dress and hours Having interests and preferences accommodated The organization isn’t as dynamic as other employers (negative evidence) My old large agency put so much emphasis on titles and I think it hindered work quality Lacking a personal touch (negative evidence)Īgreeing with the organization’s philosophy and values Get messages about growing the company from withinĬaring about personal well being by both the organization and senior managementĮncouraging and enabling a healthy personal life Noticing low turnover and receiving messages about growing the company from within Receiving verbal encouragement and making observations Sent to professional development sessions Meeting about long-term goals and incentive packages Involved in conversations about the long-term outlook of the department Getting funding for graduate school and skills workshops Getting to have face time with the clientīeing included in discussions about personal long-term goals and organization’s long-term goals Research question two: What can be learned about cultivating a long-term relationship with Millennial public relations agency employees based on their own perspectives? Possessing the personal skills and characteristics needed Raised to expect excellence in our personal lives Want to have room for a life outside of work Recharging by enjoying a rich personal lifeīeing raised to believe they could have it all ![]() Having a great foundation from majors and internshipsĬraving immediate feedback and being motivated by feeling appreciated Starting jobs with several internships under the belt Mostly PR majors instead of majoring in other fields Pioneering social media and easily adapting to changeįeeling entitled due to unique qualifications, as compared to previous generationsĬoming equipped with a public relations education and several internships Research question one: How do Millennial practitioners who work at public relations agencies describe their generation of public relations practitioners? The data came from asynchronous online discussions (via Focus Forums) with 50 participants and emailed data from one participant. The study I’m using as an example is about relationship building with the Millennial generation of practitioners who work at PR agencies. Again, this is easier to understand through the last chart of this blog post. Then reread the transcripts and selectively code any data that relates to the core variable you identified. Selective coding: Figure out the core variable that includes all of the data. What are the connections among the codes? This will be easier to understand when you see the last chart of this blog post. Record examples of participants’ words and establish properties of each code (see my charts below).Īxial coding: Axial coding consists of identifying relationships among the open codes. Open coding: Basically, you read through your data several times and then start to create tentative labels for chunks of data that summarize what you see happening (not based on existing theory – just based on the meaning that emerges from the data). One of the challenges of understanding the grounded theory approach to data analysis results from the abstract nature of the explanation: Or, you might be reading this because I mentioned in my research-in-brief article in Public Relations Review that a list of open codes, properties, and examples of participants’ words from my study about Millennial practitioners are available on my blog (that would be this blog post). ![]() If you’re interested in performing a grounded theory approach to data analysis (or sharing a fresh example with your class), this blog post is for you. If you’re in a research methods course, you might be studying qualitative methods and have heard of grounded theory.
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